ISSUE NO.01 - ALL NEW OPTIMA
OPTIMA SPORTIVE

OPTIMA
SPORTIVE

Behind the top level performance of professional players is the efforts which went into developing their physical qualities to support super plays on the field. Kia places this sport DNA into the All-New Optima to offer best performance on various conditions on the road. It's no coincidence that Kia sponsors major sports competition such as FIFA World Cup, NBA, and the Australian Tennis Open.

CRICKET

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Elaborate Handling

1.

CRICKET

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Elaborate Handling

Elaborate bat control is the key factor determining victory of cricket. The best batman strikes the ball to anywhere player wants by delicately moving one's wrist and maximizes goal point. Similar to this, the real value of car is demonstrated when driver's elaborate handling is made. Optima's new platform and improved MDPS are not only limited to direct line and curve. Just a pleasure to see Optima respond to driver's will in every direction. Kia Motors is sponsor of Kia Oval / Surrey Country Cricket Club

SPEED SKATING

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Balance and Harmony

2.

SPEED SKATING

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Balance and Harmony

The core of speed skating is speed. However, more important factors are sense of balance and harmony of upper and lower body, enabling bearing of centrifugal force in curve course. For unique and tremendous momentum of sports sedan, Optima has reorganized all the components in accordance to balance and harmony. Similar to speed skater slicing through the ice, Optima is optimized to be the top speeder in all driver including curve and direct moving. Kia Motors is sponsor of over 200 players wear Kia logo uniform in
Speed skating Tournament

GOLF

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NVH

3.

GOLF

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NVH

Hitting a tiny ball into a 4.25 inch hole 300m away requires quite a bit of concentration. Any sound can create errors to form over-par. High concentration is demonstrated within minimum sound and movement from the players. Outstanding function of Optima NVH delivers this peaceful space to help drivers to concentrate on the task without being disturbed. It shuts down external sound as well as internal sounds to allow only calmness to remain. Kia Motors is sponsor of LPGA / Kia Classic

AUSSIE FOOTBALL

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Solid Car Body

4.

AUSSIE FOOTBALL

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Solid Car Body

Solid scrum is the basis leading to the victory In Aussie football. This is because solid defense becomes the foundation for firm attack. Dynamics of Optima also exhibits the greatest ability on solid car body structure. Solid body can be translated as passenger safety. Solidity of Optima with 51% AHSS used in the body frame will ensure maximum safety in case of dangerous situations. Kia Motors is sponsor of Essendon Football Club and other rugby teams

TENNIS

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7 DCT

5.

TENNIS

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7 DCT

Rafael Nadal is a top defensive tennis player. His ability to adequately adjust his stroke to return the ball demotivates the opponent. Just like 7-DCT, his body reacts quickly under pressure and strike the ball the way he wants it. Drivers can find unimaginable promptness, reaction, directness and dynamics in Optima 7-DCT. Kia Motors is sponsor of The Australian Open / Rafael Nadal

FOOTBALL

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Engine Function

6.

FOOTBALL

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Engine Function

A word defining soccer is 'pressure.' Sharp shoot, accurate pass, and firm tackle can be done when effective pressure on competitor's space is applied. Its foundation is based on strength and heart supporting this strength. Top class players should be able to present one's power and quick reaction instantly, continuously, and as much as required. This can be accomplished through efficient strength control. This is like heart of Optima, the engine, running at its highest speed in any place and pressure defensing. Kia Motors is sponsor of FIFA World CUP / UEFA EURO / COPA AMERICA

WIND SURFING

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Aerodynamics

7.

WIND SURFING

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Aerodynamics

Free movement of wind surfing, floating over wave by power of wind with sail, on water is determined by how well you understand about the air flow. The reason for counting aerodynamics as the 5th essence of car also proves that air flow is a vital factor for having effective movement and direction control. Effective design of our sport sedan, explains how these natural features should be utilized, not evaded. Kia Motors is sponsor of Cold Hawaii PWA World Cup

OPTIMA Magazine

ISSUE NO.01
ALL NEW OPTIMA

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