ISSUE NO.01 - ALL NEW OPTIMA
INSPIRED BY FASCINATION

INSPIRED BY
FASCINATION

Designers are always in need of new inspiration in an attempt to create something new which will fascinate and blow the minds of the crowd. When that inspiration set flame, their hands get busy.

What's the design concept of the New Optima?

In the early stage of development, Kia designers from South Korea, the US and Europe encapsulated the whole design concept into three keywords: advanced, modern and dynamic. We strived to create a vehicle with details that reached an unprececdented level of transformation and to build upon the overall sporty and active image of the Optima. We are proud to say that the next generation Optima has been fully transformed to exceed everyone's expectations.

What's the design concept of the New Optima?

In the early stage of development, Kia designers from South Korea, the US and Europe encapsulated the whole design concept into three keywords: advanced, modern and dynamic. We strived to create a vehicle with details that reached an unprececdented level of transformation and to build upon the overall sporty and active image of the Optima. We are proud to say that the next generation Optima has been fully transformed to exceed everyone's expectations.

What was the source of your design inspiration?

Various objects and experiences are all sources of inspiration, from architecture to fashion trends to cutting-edge aircraft and sci-fi movies. But if we had to single one out, the most influential image for the all-new Optima's design was a photo of an eagle spreading its wings, energetic and determined to soar. The overall exterior design was refined to embody this concept.

Previous Model

2016 All New OPTIMA

What has changed and how did you reach such level of improvements?

Compared to the previous Optima, the all-new Optima's front bumper is more stylish and wider by de-emphasizing border lines between the radiator grille and front chrome headlamps. The Optima's signature front bumper styling merges with the grille and headlamps to deliver an even sleeker look. We also focused on creating a fastback silhouette by extending the DLO (day light opening) to the rear.

There are two types of exterior designs put into production for the all-new Optima.

In addition to the 'Modern Style' of the LX and EX trim levels, we introduced the 'Sporty Style' available on the SX and SXL trims which feature a more aggressive look to satisfy various customer preferences. The 'Modern Style' is equipped with a boldly designed radiator grille and front bumper to project an aggressive, dynamic image. The 'Sporty Design,' while sharing the core design identity with the 'Modern Style,' reflects active lifestyles, which is highlighted by the side air intakes and muscular detail of the front bumper.

Were there any specific changes to the interior design?

Inspired by haute-couture trends in fashion, the interior design was upgraded to deliver a more luxurious and clean image by moving the display zone to the top and the control buttons below. With a stronger horizontal plane and a wider center console, drivers will get a greater sense of space.

Were there any specific changes to the interior design?

Inspired by haute-couture trends in fashion, the interior design was upgraded to deliver a more luxurious and clean image by moving the display zone to the top and the control buttons below. With a stronger horizontal plane and a wider center console, drivers will get a greater sense of space.

Video Play

Watch Peter Schreyer and Kia's journey

Watch as our Chief Design Officer, Peter Schreyer, shares some thoughts and insights on his philosophy as well as the evolution of the all-new Optima.

OPTIMA Magazine

ISSUE NO.01
ALL NEW OPTIMA

Go Top
Rotate Phone

View in vertical condition