ISSUE NO.01 - ALL NEW OPTIMA
CREATING PERFECTION

CREATING
PERFECTION

Creating cars is a serious process.
Nothing can be done by cutting corners.
There is simply no room for mistakes, and everything about making this Optima had to be perfect.

Power Performance Power Performance

POWER
PERFORMANCE

New engine and transmission technology for
greater power and improved fuel efficiency

The engine choices for the new Optima are sure to surprise customers with their variety and performance characteristics. All five engines boosts performance and efficiency to unprecedented levels.

New engine and transmission technology for
greater power and improved fuel efficiency

Your ticket to sporty driving

What kind of driving experience can 2.0L turbo engine deliver? You can find out by driving the new Optima and we believe you will be pleasantly surprised. Although the 2.0 T-GDI engine was not built from the ground up, a large number of improvements were made in components including cylinder head combustion system, control logic mapping, and the use of low-friction oil. Other Improvements in engines involves optimizing the sensation of the change of speed and acceleration by optimum tuning in engine and transmission. This also led to the improvement of fuel efficiency by minimizing the loss of power in transmission shift.

R&H TECH

Improved ride quality and high precision steering

How well a vehicle responds to driver input is one of the most important characteristics of an automobile. Drivers will find a car much more likable if it is responsive to their input. Furthermore, a car can have greater appeal for drivers if it has unique steering characteristics. The new Optima is built to deliver on responsiveness and steering characteristics with great ride and handling.

NVH TECH

Taking NVH to the next level

Engineers were thrilled when people said "The new Optima is so much quieter" after test-driving the new Optima. This was a significant achievement for the development team because Noise, Vibration and Harshness (NVH) were all reduced while further enhancing sporty driving characteristics.

Taking NVH to the next level

Keeping noise and vibration under control from the planning stage

Although the 3rd generation Optima enjoyed great popularity, almost everyone agreed that NVH needed to be improved in the 4th generation model. More specifically, road, wind and engine noise were each targeted. Engineers responsible for NVH were well prepared to tackle the challenges, solutions included the application of improved sound absorption materials in the dashboard area, the use of larger and stiffer engine mount parts and refinement of the engine. The goals were to achieve refined NVH especially during acceleration. The goal was achieved by applying improved noise absorption materials and additional tuning of the chassis.

Dealing with road and wind noise

One of the most common complaints from the 3rd generation Optima drivers was high frequency noise generated from the window during high speed driving. The development team optimized the shape of the A-pillar and incorporated new windshield side molding to reduce wind noise caused by cross wind. Reducing road noise was another important task for the development team. A stiffer body structure contributed to a significant reduction in road noise. The team introduced larger bushings to more effectively block road noise. A bulk head and separation walls were incorporated on the tray panel members in order to further improve NVH.

SMART SAFETY

Setting a new standard in safety with cutting edge technologies and a sturdier body

The 3rd generation Optima had a strong reputation as a family sedan with an exceptional safety record in all markets including North America and Europe. The 4th generation Optima builds on this strong legacy, with improvements from increased body stiffness to a number of new features that would protect the occupants in a crash. Exceptional safety is yet another great value that the Optima delivers.

Setting a new standard in safety with
cutting edge technologies and a sturdier body

Providing better protection with high-strength structure

The new Optima was built with the aim of creating an exceptionally safe family car. For example, the use of high-strength steel has increased to 51%, from 20% in the 3rd generation model. The application of special adhesive to improve the structural integrity has improved it more than five- fold. Reinforcement structures were employed in key parts of the vehicle. The improvement measures have made the vehicle body not only more resilient against shocks but also bending and deformation, together contributing significantly to improved safety. Other safety features include a seatbelt retractor which locks the belt preventing it from extending further and a pretensioner which pulls in the belt to better protect the front seats occupants in the case of a crash. Retractor converters, which can help drivers secure baby seats more easily are also provided. Converters for children's safety seats are also installed.

Scoring high on the small overlap test

The small overlap test has become a part of IIHS vehicle safety testing and is particularly important as small overlap crashes are the most common type of automobile accidents. In the small overlap frontal test, a vehicle travels at 40 mph (64km/h) towards a 5-foot (1.5m)-tall rigid barrier. 40mph is the average speed of travel for most drivers, which makes the test highly relevant.

A number of improvements including the addition of a radial structure shaped crash box were employed in the new Optima in order to increase the overlap area. Reinforcement materials were applied for more effective weight distribution. Thanks to the improvement made, the new Optima received a 'GOOD' rating in the small overlap frontal test.

Showcasing exceptional safety with a live demonstration

On May 27th, Kia motors hosted a live demonstration of a front crash test with media reporters and members of the on-line Optima community. The 'Optima Experience Day' was a one day event designed to show off all aspects of the new Optima through a variety of events including a live crash test. The test was designed to meet 'FMVSS 214' standards from US NHTSA, which is a side impact protection test which sends an impact to vehicles at 32km/h to a 75 degrees poll. Participants who saw the test were able to see how well the Optima protects its occupants in a crash by effectively reducing the impact and stopping the intrusion of external objects into the cabin.

The new Optima received the highest possible rating for its side impact protection dynamic performance. Structural changes were also made to effectively absorb or dissipate impact energy to further increase passengers protection. An increased number of high-strength parts made using hot- staMPIng methods are linked together for enhanced rigidity and impact load path for dissipation of impact. Changes were also made to the engine room by applying adhesives and larger solders for increased structural rigidity at the mounting points which will reduce any impact to the occupants of the new Optima. It received the highest possible front collision safety rating.

CONVENIENCE TECH

The Optima's new convenience features

The Optima comes equipped with lots of new features developed to satisfy technology-savvy drivers. Many of the features of the new Optima have never been offered before in a midsize sedan. The new Optima is ready to deliver a great driving experience.

Setting a new standard in safety with
cutting edge technologies and a sturdier body

Want to charge your smart phone?
Just put it on the tray

When travelling long distances, it is important to have the ability to charge your smart phone so that you can get connected. However, USB cables can look untidy and be awkward to use. Understanding the customers' needs, Kia Motors engineers built a wireless charging system into the new Optima. Thanks to this system, you can charge any smart phone which has a wireless charging patch by simply placing it on the tray. The charging system works with all smart phones which offers wireless charging.

The wireless charging system creates an electromagnetic field by sending an electric current through the coil in the wireless charger. Since electromagnetic fields can potentially interfere with signals from smart key systems, Kia Motors engineers developed a custom wireless charge control system which shuts down the charger when the smart key is activated. The system was successfully registered for international patent. The wireless charger also has a metal detection system and temperature sensors which shut down the wireless charger as appropriate in order to ensure the highest safety.

Smart trunk system

If your hands are already occupied carrying grocery bags or luggage, you might wish there was someone around to open the trunk for you. Optima drivers do not have to wish, as the trunk opens automatically when the driver stands behind the vehicle with the key for more than three seconds. This smart system has been offered with a few larger models before but the new Optima is one of a few vehicles to have this convenient feature.

Smarter AVN system

Cars are becoming ever smarter with the advancement of information technology. The 8 inches screen AVN system of the new Optima is no exception, with a navigation system, voice recognition and touch control all for improved ease of use. The navigation system is now interlinked with a web server which provides more accurate directions. The system also uses traffic congestion data to identify the most time efficient route. The smart phone app allows the driver to control the new Optima away from the car with its new vehicle monitoring function. It is also possible to defrost the windshield with the smart phone app. The rear camera and other onboard devices can be monitored and operated using the app.

OPTIMA Magazine

ISSUE NO.01
ALL NEW OPTIMA

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